WE THE NORTH
WE THE NORTH
A redesign of an existing book cover that captures the bold identity and energy of the Toronto Raptors through modern typography and sports-inspired visuals.
Year
2025
Category
Illustration
Objective
Objective
The objective of this project was to redesign an existing book cover for We The North by Doug Smith in order to create a more modern, visually impactful, and marketable design that better represents the energy and identity of the Toronto Raptors franchise. The goal was to attract basketball fans through strong visual storytelling while improving the book’s shelf presence and promotional appeal.
The objective of this project was to redesign an existing book cover for We The North by Doug Smith in order to create a more modern, visually impactful, and marketable design that better represents the energy and identity of the Toronto Raptors franchise. The goal was to attract basketball fans through strong visual storytelling while improving the book’s shelf presence and promotional appeal.
Objective
The objective of this project was to redesign an existing book cover for We The North by Doug Smith in order to create a more modern, visually impactful, and marketable design that better represents the energy and identity of the Toronto Raptors franchise. The goal was to attract basketball fans through strong visual storytelling while improving the book’s shelf presence and promotional appeal.
Process
Process
The redesign focused on capturing the bold and energetic identity of the Toronto Raptors through modern typography, color, and composition. I used the team’s signature red, purple, gold, and black color palette to immediately create recognition and connect with basketball audiences. Large three-dimensional typography was used to emphasize the title “We The North,” inspired by the powerful branding and atmosphere associated with the Raptors organization. I also incorporated basketball court elements and geometric perspectives to reinforce the sports theme and create depth within the composition.
The layout was carefully designed across the front, spine, and back cover to maintain visual consistency and readability while still feeling dynamic and modern. Mockups and promotional applications were also created to show how the redesigned cover would function in real-world marketing. This project allowed me to showcase my skills in typography, layout design, branding, and Adobe Illustrator composition while reimagining an existing publication into a stronger visual product.
The redesign focused on capturing the bold and energetic identity of the Toronto Raptors through modern typography, color, and composition. I used the team’s signature red, purple, gold, and black color palette to immediately create recognition and connect with basketball audiences. Large three-dimensional typography was used to emphasize the title “We The North,” inspired by the powerful branding and atmosphere associated with the Raptors organization. I also incorporated basketball court elements and geometric perspectives to reinforce the sports theme and create depth within the composition.
The layout was carefully designed across the front, spine, and back cover to maintain visual consistency and readability while still feeling dynamic and modern. Mockups and promotional applications were also created to show how the redesigned cover would function in real-world marketing. This project allowed me to showcase my skills in typography, layout design, branding, and Adobe Illustrator composition while reimagining an existing publication into a stronger visual product.
Process
The redesign focused on capturing the bold and energetic identity of the Toronto Raptors through modern typography, color, and composition. I used the team’s signature red, purple, gold, and black color palette to immediately create recognition and connect with basketball audiences. Large three-dimensional typography was used to emphasize the title “We The North,” inspired by the powerful branding and atmosphere associated with the Raptors organization. I also incorporated basketball court elements and geometric perspectives to reinforce the sports theme and create depth within the composition.
The layout was carefully designed across the front, spine, and back cover to maintain visual consistency and readability while still feeling dynamic and modern. Mockups and promotional applications were also created to show how the redesigned cover would function in real-world marketing. This project allowed me to showcase my skills in typography, layout design, branding, and Adobe Illustrator composition while reimagining an existing publication into a stronger visual product.
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