LONDON UNDERBONE MOTORSHOW
LONDON UNDERBONE MOTORSHOW
A fictional motorcycle event pass designed as both an access credential and a collectible piece that captures the energy and exclusivity of rider culture.
Year
2026
Category
Branding/ Illustration



Objective
Objective
The objective of the project was to create a fictional motorcycle event and design a visually engaging VIP event pass that functions as both an access credential and a promotional branding piece for the event. The goal was to create a pass that feels exclusive, professional, and visually connected to motorcycle culture.
The objective of the project was to create a fictional motorcycle event and design a visually engaging VIP event pass that functions as both an access credential and a promotional branding piece for the event. The goal was to create a pass that feels exclusive, professional, and visually connected to motorcycle culture.
Objective
The objective of the project was to create a fictional motorcycle event and design a visually engaging VIP event pass that functions as both an access credential and a promotional branding piece for the event. The goal was to create a pass that feels exclusive, professional, and visually connected to motorcycle culture.
Process
Process
I created the “1st London Underbone Motorcycle Show” as a fictional event concept focused on motorcycle enthusiasts and custom bike culture. The event pass features an illustration of a rider wearing a hoodie and helmet to represent the identity, style, and attitude of the motorcycle community. Instead of using a traditional rectangular shape, I designed a custom die-cut form based on the rider silhouette to make the pass feel more unique and collectible. The holographic “VIP” text was used not only to create a premium and eye-catching appearance, but also to function as a security feature that helps prevent the pass from being easily copied or replicated. Dark tones and bold typography were used to reinforce the modern and aggressive aesthetic associated with motorcycle events. Functional elements such as the lanyard attachment, QR code, and detailed event information were also included to make the pass feel realistic and professional.
I created the “1st London Underbone Motorcycle Show” as a fictional event concept focused on motorcycle enthusiasts and custom bike culture. The event pass features an illustration of a rider wearing a hoodie and helmet to represent the identity, style, and attitude of the motorcycle community. Instead of using a traditional rectangular shape, I designed a custom die-cut form based on the rider silhouette to make the pass feel more unique and collectible. The holographic “VIP” text was used not only to create a premium and eye-catching appearance, but also to function as a security feature that helps prevent the pass from being easily copied or replicated. Dark tones and bold typography were used to reinforce the modern and aggressive aesthetic associated with motorcycle events. Functional elements such as the lanyard attachment, QR code, and detailed event information were also included to make the pass feel realistic and professional.
Process
I created the “1st London Underbone Motorcycle Show” as a fictional event concept focused on motorcycle enthusiasts and custom bike culture. The event pass features an illustration of a rider wearing a hoodie and helmet to represent the identity, style, and attitude of the motorcycle community. Instead of using a traditional rectangular shape, I designed a custom die-cut form based on the rider silhouette to make the pass feel more unique and collectible. The holographic “VIP” text was used not only to create a premium and eye-catching appearance, but also to function as a security feature that helps prevent the pass from being easily copied or replicated. Dark tones and bold typography were used to reinforce the modern and aggressive aesthetic associated with motorcycle events. Functional elements such as the lanyard attachment, QR code, and detailed event information were also included to make the pass feel realistic and professional.






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