Youth Opportunities Unlimited
Youth Opportunities Unlimited
A nonprofit awareness and fundraising campaign created in collaboration with Youth Opportunities Unlimited (YOU), focused on highlighting the organization’s impact and encouraging community support for youth.
Year
2026
Category
Branding
Objective
Objective
The objective was to create a clear and engaging campaign that communicates YOU’s mission while encouraging people to support its work. The campaign focused on showing how opportunities, community support, and positive outcomes can help youth build brighter futures.
The objective was to create a clear and engaging campaign that communicates YOU’s mission while encouraging people to support its work. The campaign focused on showing how opportunities, community support, and positive outcomes can help youth build brighter futures.
Objective
The objective was to create a clear and engaging campaign that communicates YOU’s mission while encouraging people to support its work. The campaign focused on showing how opportunities, community support, and positive outcomes can help youth build brighter futures.
Process
Process
The process began with researching YOU’s mission, services, target audiences, and fundraising goals, followed by developing a creative direction based on opportunity, growth, and positive outcomes. I created a cohesive visual system using YOU’s existing logo, green colour palette, typography, and authentic photography. The campaign was then adapted across multiple formats, including billboards, bus shelter advertisements, social media, an animated logo, and an infographic/motion video. Adobe After Effects and Premiere Pro were used to develop the motion and video components while maintaining consistency with the overall campaign identity.
The process began with researching YOU’s mission, services, target audiences, and fundraising goals, followed by developing a creative direction based on opportunity, growth, and positive outcomes. I created a cohesive visual system using YOU’s existing logo, green colour palette, typography, and authentic photography. The campaign was then adapted across multiple formats, including billboards, bus shelter advertisements, social media, an animated logo, and an infographic/motion video. Adobe After Effects and Premiere Pro were used to develop the motion and video components while maintaining consistency with the overall campaign identity.
Process
The process began with researching YOU’s mission, services, target audiences, and fundraising goals, followed by developing a creative direction based on opportunity, growth, and positive outcomes. I created a cohesive visual system using YOU’s existing logo, green colour palette, typography, and authentic photography. The campaign was then adapted across multiple formats, including billboards, bus shelter advertisements, social media, an animated logo, and an infographic/motion video. Adobe After Effects and Premiere Pro were used to develop the motion and video components while maintaining consistency with the overall campaign identity.
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