The Creative Drop
The Creative Drop
A visual identity and promotional campaign created for Fanshawe College’s 2026 Graphic Design Grad Show, celebrating the creativity and work of graduating designers through a bold, energetic, and contemporary brand system.
Year
2026
Category
Branding
Objective
Objective
The objective was to develop a memorable visual identity for the Graphic Design Grad Show that could represent the creativity and individuality of graduating designers while remaining flexible across different promotional materials. The concept behind Creative Drop connects the idea of creative work being “dropped” into the world with the excitement of a highly anticipated product drop.
The objective was to develop a memorable visual identity for the Graphic Design Grad Show that could represent the creativity and individuality of graduating designers while remaining flexible across different promotional materials. The concept behind Creative Drop connects the idea of creative work being “dropped” into the world with the excitement of a highly anticipated product drop.
Objective
The objective was to develop a memorable visual identity for the Graphic Design Grad Show that could represent the creativity and individuality of graduating designers while remaining flexible across different promotional materials. The concept behind Creative Drop connects the idea of creative work being “dropped” into the world with the excitement of a highly anticipated product drop.
Process
Process
The process began with developing individual event name and logo concepts before Creative Drop was selected as one of the Top 5 concepts. As part of the creative team, I helped develop and refine the identity through sketches, logo exploration, typography, colour, and supporting graphic elements. The final direction used bold typography, vibrant colours, layered forms, and dynamic compositions to create an energetic visual system. The identity was then adapted across promotional applications including posters, social media graphics, stickers, merchandise, banners, and event wayfinding. As Creative Director/Art Director, I also helped guide the visual direction and maintain consistency across the campaign.
The process began with developing individual event name and logo concepts before Creative Drop was selected as one of the Top 5 concepts. As part of the creative team, I helped develop and refine the identity through sketches, logo exploration, typography, colour, and supporting graphic elements. The final direction used bold typography, vibrant colours, layered forms, and dynamic compositions to create an energetic visual system. The identity was then adapted across promotional applications including posters, social media graphics, stickers, merchandise, banners, and event wayfinding. As Creative Director/Art Director, I also helped guide the visual direction and maintain consistency across the campaign.
Process
The process began with developing individual event name and logo concepts before Creative Drop was selected as one of the Top 5 concepts. As part of the creative team, I helped develop and refine the identity through sketches, logo exploration, typography, colour, and supporting graphic elements. The final direction used bold typography, vibrant colours, layered forms, and dynamic compositions to create an energetic visual system. The identity was then adapted across promotional applications including posters, social media graphics, stickers, merchandise, banners, and event wayfinding. As Creative Director/Art Director, I also helped guide the visual direction and maintain consistency across the campaign.
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